If youâve ever been in any kind of sales position, or had any kind of sales training, you will have heard the age old advice that to get your prospects and customers to say yes to your offer or product, you have to do two primary thin
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CREATE YOUR OWN BUSINESS CATEGORY
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ESCAPE THE COMPETITION AND OWN THE MARKET!
Letâs start off todayâs episode with a quote from author, Seth Godin. Actually, itâs not so much a quote as it is one of his daily blog posts, a blog that he has been putting out a daily post in since 2008. Yes, you heard that correctly. Seth Godin ha...
DONâT JUST MANAGE, LEAD!
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THE TOP 6 THINGS GOOD LEADERS DO!
Weâre going to talk about leadership in this episode so, get ready! Itâs one of may favorite topics to talk about because itâs one of my favorite things to study and practice. I donât believe we can ever end our study and practice of leadership principles if b...
THEREâS NO MESSENGER IN YOUR MESSAGE!
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WHY VOICE AND VIDEO BEAT PLAIN TEXT
Any of you do or have done business with me, youâll know that I love video. I love it as a medium for delivering content. I love it as a medium for training and coaching people. I love it as a content platform. And I love it as a way to communicate with othe...
ANCIENT WISDOM FOR THE PERFECT BUSINESS!
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THE SECRETS OF IKIGAI
As many of you know, if youâve been a member of the Value Syndicate or loyal listener for any period of time, is that much of my life philosophy, much of my business philosophy and practice, any discipline I may have in me, and much of my outlook on things in general has ...
REMOTE CULTURE SCHMULTURE!
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BUILDING AN AWESOME REMOTE COMPANY CULTURE!
6 episodes ago, episode 36 of season 5, I recorded a podcast all about building company culture and why itâs so important. I didnât just ramble about culture though, as usual I gave you 4 definitive reasons why culture is so important in a compan
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FROM THE FRUITS TO THE ROOTS!
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USING FIRST PRINCIPLES THINKING TO CREATE BREAKTHROUGHS!
You know how much I like to think and ask questions. You know how much I like to make all of you think and ask questions. Two thirds of these episodes are designed specifically to get you to think and ask questions. Ask questions about y...
THE FOUR HORSEMEN OF BAD MANAGEMENT!
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DO YOU HAVE ANY OF THESE HABITS?
As most of you likely know by now, sometimes on this show weâll venture outside of the traditional business realm into what seems like a completely unrelated area, only to bring it back and make a connection to your life and business. After all, this is the
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7 QUESTIONS FROM THE STOICS
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ASK THESE QUESTIONS DAILY!
You know how much I love questions! The better the question, the better the answers and the more insight we can gain on a topic or situation. I canât even count how many times on this podcast that weâve talked about good questions and how important they are, because ...
TIME IS OF THE ESSENCE!
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RESPECT THE PYTHON OF PROGRESS
Last week we talked about the secrets of some of the best companies and best communicators in the world and the how and why of it all. We talked in the last episode about Steve Jobs, Howard Schultz of Starbucks, John Chambers of Cisco Systems, and how they have b...
THE BEANS ARE JUST THE MEANS! PART 1
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SECRETS OF THE GREATEST COMMUNICATORS
Friends, last week we talked about culture building and how important it is, even as a one- or two-person business, and especially as a competitive advantage and brand differentiator. If youâre still not quite sure about the âwhyâ and importance of killer ...
CULTURE SCHMULTURE!
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WHY CULTURE BUILDING IS VITAL!
Letâs talk about culture! No, not international culture or regional culture, lets talk a bit about company culture. What it is, why its important, and how to create and influence it. To start, company culture constitutes the value, the ideals, the attitudes, the ...
